Thndr - UAE Ad Campaign

during my time at thndr, i designed a high volume of paid social ads, focusing these two specific growth campaigns on user acquisition within the uae market. i took charge of the visual strategy for the "forbes feature" campaign to build brand trust, and the "new investors" campaign to make trading feel approachable. to give the growth marketing team maximum flexibility across meta, tiktok, and google, i built a fast, scalable asset matrix for both concepts. i mapped out a clean static design across three essential aspect ratios: square, landscape, and vertical, and then brought them to life with 3 high-engagement animated versions.